Tom Holland, our beloved Spider-Man, is entering the non-alcoholic beer market with his new venture called BERO. After a lively holiday season nearly three years ago, Tom took a long, hard look at his drinking habits. As he told Food & Wine’s Tinfoil Swans podcast:
“I don’t think I realized how big a problem I had when it comes to alcohol until I gave it up.”
He decided to ditch the booze and give “Dry January” a real shot – it turned out to be harder than he expected. Instead of caving in, the 28-year-old found a passion for non-alcoholic brews that didn’t taste like disappointment. He realized there was a gap in the market for tasty non-alcoholic beers that didn’t scream “I’m sober!” With that lightbulb moment, BERO was born. He’s now ready to share his journey with the world. It’s definitely a lifestyle, people and we agree and while you’re hooked, come check our other food and drink stories. We promise, they’re all just as fun.
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Here’s How BERO Came To Be
Holland didn’t just wake up one day and decide to launch a beer brand. He was on a serious journey of self-discovery. After hitting his one-year sobriety mark, he felt like a million bucks. All while he was feeling great, he noticed something lacking in the social scene: non-alcoholic options that actually tasted good. His friends were super supportive of his sobriety, but that didn’t mean he wanted to stick out like a sore thumb at parties.
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The non-alcoholic beer market was filled with blue labels and dull flavours and Holland wasn’t having any of that and wanted something classy and fun that didn’t make sober folks feel like they were drinking soda at a bar. Introducing BERO: crafted with care, it features three standout styles—Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat. Each brew has a personal touch, honouring Holland’s hometown, his school days, and his adorable schnauzer. BERO is about fostering inclusion, regardless of your drinking preferences.
Cheers to Change—BERO’s Launch and Future Plans
Believe us when we say BERO isn’t just another name in the non-alcoholic beer world. Holland teamed up with industry pros to craft beers that actually taste like the real deal. He wants everyone to feel welcome, no matter what their lifestyle choices – whether you’re sober or just taking a break from booze, they’ve got a place for you at the table. With BERO, the idea is simple; you shouldn’t have to sacrifice flavour just because you’re not drinking.
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The beers will hit shelves just in time for Dry January, making it the perfect choice for those wanting to kickstart the year with healthier habits. Holland’s not stopping there. He dreams of seeing BERO on tap in pubs everywhere. Imagine sharing a pint with your mates, all while staying sober.
How cool is that? BERO aims to be the go-to non-alcoholic choice that everyone can enjoy, bridging the gap between drinkers and non-drinkers. Salud!
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