So, H&M dropped a bombshell just yesterday; the multinational fashion retailer has cranked up the heat with their new menswear collection, Atelier. If you’ve ever wanted to look like you just stepped off a runway while feeling like you’re in your favourite PJs (tricky, we know), this collection is for you.
View this post on Instagram
Atelier blends classic vibes with a modern flair, think styling cosy layers that will make you look effortlessly cool. It draws inspiration from heritage styles and workwear but gives them a snazzy update with premium fabrics. Just like your dad’s old clothes, but, you know, way more stylish and with a dash of luxury. Plus, who better to showcase this fresh look than Swedish actor Bill Skarsgård? He’s the perfect face to rep that chill aesthetic.
View this post on Instagram
Atelier Collection: Where Heritage Meets Modern Day
The Swedish giant’s Atelier Collection is a whole mood. It’s a wardrobe that screams stylish and super comfy. Ana Hernández, the genius behind the designs, explained that they’re keeping those classic menswear traditions alive while giving them a modern upgrade. We love.
View this post on Instagram
The Autumn-Winter 2024 collection is filled with timeless outerwear and relaxed tailoring, just waiting for you to mix and match. We’re talking rich textures and fabrics that feel as good as they look. You can layer a sleek overcoat over a basic tee or slip into some relaxed, tailored pants paired with your favorite sneakers. It’s that high-low styling that makes you look put together without trying too hard.
Bill Skarsgård—The Star of H&M’s Atelier Collection
Let’s talk about the star of the show: Bill Istvan Günther Skarsgård. The actor has that effortless charm we all dream of. In the campaign, the Hollywood star nailed the Atelier collection, flexing the tailoring aesthetics that are keying in on comfort without skimping on style. He’s got the overcoat, pleated trousers, and those sweet suede slip-on sneakers. The 34-year-old raved about the collection, saying it’s got “great materials” and is “very sleek.” Looks like he’s comfortable with it – honestly who wouldn’t be?
The photoshoot was captured by Oliver Hadlee Pearch, and let us tell you, the visuals are stunning. It’s got a great feel, and H&M really hit the mark with a new take that goes beyond expectations. The new Atelier collection launched on October 3 at select H&M stores and online.
Images: Instagram
