Sorry not sorry, but our anxiety just shoots up every time we see an influencer tap their enormous-looking fake nails onto any and everything they can. Internet’s obsession with nail-tapping ASMR has gone too far. If you do and feel it’s cringe just like us – you are welcome – and, we have a lot to discuss.
Before we get into the details, let’s see how this tingling trend came into existence. ASMR, complete form – Autonomous Sensory Meridian Response is a goose-bump-like sensation felt or triggered in response to a certain sensory experience like audio or video stimuli. Allegedly coined by Jennifer Allen, a cybersecurity professional in 2010, the term became a global phenomenon and rapidly took the internet space by storm.
The concept of ASMR sees people on the internet creating types of sounds by using paper, bubbles, stones, and other (unimaginable) objects. In this day and age, this phenomenon has become so popular that content creators on YouTube have created a full-time job out of it – and, we don’t get it.
Although ASMR has been around for a very long time and usually helps in fighting stress and disorders, and provides relaxation, we feel that these “ASMRtists” have just gone too far – thanks to the buzzing nail-tapping ASMR. Believe us, no matter what you are into, there is probably a video available on YouTube, TikTok, or Instagram where people create this annoying cringe sound by tapping their fingernails that can easily be triggering and deeply unsettling.
Even though some people rave about ASMR, there are so many sounds that get under other’s skin, so much so that it becomes creepy and invites anger. It’s like you either get these or you don’t, both psychologically and physically.
While people on the internet are currently open to the ASMR experience, that can easily change. Our concern: is the nail tapping really necessary? Whether negative or positive, they do lead to some level of enjoyment, that’s (very) limited.
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