While most of us have our very favourite go-to grocery store for everyday needs, reaching there might feel cumbersome to many for various reasons. In this day and age, grocery shopping has practically become an embodiment of pleasure that most millennials as well as Gen Z’s seek from time to time. While physically reaching there whenever one feels like might seem a bit tough, tackling that intrigue of yours just by being online and experiencing grocery shopping from the comfort of your home sounds nice, doesn’t it?
Imagine walking into a grocery store where you don’t have to feel guilty about balling out and leaving an expensive pack of veggies – pure unfiltered luxury – all through the eyes of an influencer. There has been a popular grocery shopping trend taking the online world by storm. If you are not new to the internet (which we hope you aren’t), you might have come across: “Come grocery shopping with me” videos.
While the idea of shooting your supermarket run may sound pretty basic to an influencer or content creator, for general people, checking out grocery stores to see what is new and different has gained so much popularity. This unique content online has also captured an insight into different cultures and given birth to a widespread phenomenon called “grocery store tourism”. [P.S. We are not exaggerating, but some people travel to foreign countries to take a trip to a supermarket, think 7-Eleven]
That said, if you are someone who has a weird obsession with watching influencers shop for groceries, you are not alone. It has become popular for people to check out content shots in Target, Walmart, Aldi, and Tesco, to name a few, and for all the good reason – it’s super convenient and satisfying. While it’s super clear from these videos that the trend may be limited to people’s curiosity and grocery shopping, the addiction is real and we, like most people and guilty as charged, thrive for these kind of content.
No matter where you shop – be it Aldi, Target and Trader Joe’s in the States (Erewhon or Whole Foods for the fancier demographic) or Nature’s Basket, Food Hall and Spencer’s in India, the low-key millenial excitement of grocery shopping remains constant.
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