Cognac is one of the world’s most celebrated French spirits, renowned for its craftsmanship, rich history, and distinctive flavour profile. Whether you’re learning the basics, comparing Cognac vs. brandy, or exploring luxury expressions from Martell and Hine, this guide highlights what makes Cognac unique and why it’s trending again.
What Is Cognac?
Cognac is a specific type of brandy made from white grapes grown exclusively in the Cognac region of France. The French have been producing it since the 17th century. Legally, Cognac must be aged in French oak barrels for at least two years after undergoing a double distillation process. Distilling the fermented liquid twice enhances both the alcohol content and purity, imparting Cognac its hallmark depth and elegance.
Cognac vs. Brandy: What’s the Difference?
While Cognac is distilled strictly from white grapes, brandy can be made from any distilled fruit juice. Cognac also follows detailed regulations and age classifications:
- VS – Very Special
- VSOP – Very Superior Old Pale
- XO – Extra Old
The terroir—the soil, climate, and environment of the vineyard—plays a defining role in Cognac’s flavour. These strict standards set Cognac apart from broader brandy categories.
Why French Cognac Is Trending Again
Cognac is experiencing a resurgence in global popularity. The four major Cognac houses—Martell, Hennessy, Rémy Martin, and Courvoisier—continue to influence the category through their long histories and robust marketing. Among them, Martell stands out for its modern approach and willingness to innovate.
Martell Levels It Up with Contemporary Cognacs
Founded in 1715 by Jean Martell, the Martell House has deep roots in the Cognac-making tradition. Yet it remains the most adventurous of the “big four,” especially when promoting Cognac in long drinks and cocktails.
One standout innovation is Martell Blue Swift, created to appeal to whisky and bourbon drinkers. Blue Swift (SRP $50) is the first VSOP Cognac finished in bourbon casks after a four-year maturation in French oak. Through Martell’s signature distillation process, the eaux-de-vie absorbs rich aromatic tones from the bourbon cask.
The result is a smooth, approachable Cognac—free of harsh burn—with notes of candied fruit, plum, vanilla, and toasted oak. Its versatility makes it ideal for sipping neat or incorporating into cocktails such as a Sweet and Sour, a Negroni, a Martarita, or bourbon-style classics.
Hine Cognac Looks Back 25 Years with a Rare Vintage
For enthusiasts seeking a rare, pedigreed Cognac, Hine offers an extraordinary release. Its vintage 1975 eau-de-vie, sourced exclusively from Grande Champagne, has matured for 50 years in fine-grained, lightly toasted 350-liter oak casks. This limited edition is presented in 500 numbered porcelain decanters handcrafted by the esteemed French porcelain maison Bernardaud.
This expression embodies craftsmanship, terroir, and French savoir-faire. With undertones of roasted pineapple, baked apple, and gentle spice, the 1975 Hine release is a vibrant and expressive Cognac with deep historical resonance.
Where to Enjoy Prestige Cognac in Paris
Flammarion’s silver gilt–edged monograph Le Bristol: An Ode to the French Art de Vivre by Laure Verchere invites readers into the world of Le Bristol Paris, one of the city’s most iconic luxury hotels—and an exceptional place to savor a fine Cognac.
If you can’t make it to Le Bristol Paris, the book itself offers an intimate view behind the doors of the legendary palace. Rare photographs, original menus, handwritten guestbooks, and architectural archives highlight the hotel’s profound role in French hospitality. Since 1925, Le Bristol has welcomed elite international guests and stands as a testament to Parisian elegance.
The Enduring Appeal of French Cognac
French Cognac producers continue to evolve while honoring the tradition of this prestigious spirit. Whether you’re exploring the category for the first time or seeking prestige bottles, Cognac offers unmatched craftsmanship, rich history, and a sensory experience rooted in French culture.
Images: Brands respectively
