Khloé Kardashian has officially entered the fragrance world with her first signature scent, XO Khloé—as extra as we had hoped. Launching on November 25, at Harrods in the UK, it will also be available at Ulta Beauty in the U.S. starting December 1, 2024. Mark your calendars.
XO Khloé is a floral fragrance that combines crystallized rose petals, sweet praline, soft woods, and warm musks. It was crafted by two award-winning perfumers, Alberto Morillas and Clément Gavarry, which makes it luxurious and modern. Khloé was deeply involved in every part of the process, from the scent to the design of the bottle, and we think it’s stunning.
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“Creating this fragrance has been such a special journey for me” Khloé Kardashian shared with us, “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I’m especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product. I cannot wait to share it with everyone!”
The perfume marks a new chapter for Khloé, who is already known for her success in fashion with her brand Good American. Now, with XO Khloé, she’s bringing her personal style into the beauty world. Luxe Brands (the company behind the fragrance) CEO Tony Bajaj calls this fragrance a “blueprint of a premium, legacy brand.” Global rollout in Europe, Australia, and Mexico starts in Spring 2025, but for now, catch it in the UK or the U.S. while its still hot.
Images: By the brand
