Every year, new brands and names introduce themselves to the world of endless possibilities and set new milestones or records. This new year, we’re solely focusing on beauty and wellness debuts that have our hearts and bank accounts wrapped around their fingers. These tried and tested formulations that have either entered the global market in India or brand-new launches are making waves with exceptional products. This is our newest beauty and wellness round up that we love and we hope you will too.
Dr Jart
Dr. Jart is renowned for its pioneering approach to skincare, particularly its innovative use of K-beauty principles. This brand combines dermatological science with artistic packaging and has gained a loyal following for its effective products, including its popular Cicapair line, which targets redness and irritation. With a focus on high-quality ingredients and cutting-edge formulations, Dr. Jart continues to lead the way in skincare.
Zygos Beauty
Sabhyata Bali’s brainchild Zygos Beauty is a brand you need to keep your eyes out for. A haven for eyeshadow lovers, her Reyeflective Palette has won our hearts with the rich pigment, buttery shimmers and metallics that are enough to rock that wet look. The perfect investment this wedding season, if you ask us.
Emreleaf
A brand that focuses on creating products around 95% of natural ingredients that are made to nourish, protect and enhance your skin’s texture over time. Their starter kit is everything you could dream of – consisting of a sunscreen, body lotion, vitamin C serum and a lip balm. We got our hands on these and we’re truly loving the self-pamper session everyday. Emreleaf embodies the perfect blend of rich ingredients and innovation, uniting hand-picked elements from around the globe, making it truly a worthy investment.
Cahve Beauty
Founded by the Namazi sisters, Cahve Beauty is another upcoming strong contender in the beauty space. With rich formulations in their blushes that lasts up to 8 hours and more – they feel extremely skin like, weightless and versatile to pull off any day to night activities. The Ethereal setting spray has already become a cult favourite and we’re here for all of its successes.
Fenty Beauty and Skin
Rihanna’s Fenty Beauty has continued to make headlines in India with its inclusive range of makeup products that cater to all skin tones. The launch of Fenty Skin has further expanded the brand’s reach into skincare, offering products that emphasize hydration and protection. Fenty’s commitment to diversity and quality has solidified its status as a transformative force in the beauty industry.
K-Beauty Brands
K-beauty remains a dominant trend in India, with brands like Innisfree, Laneige, and The Face Shop gaining popularity for their innovative formulations and effective results. The most recent launch of the brand Focallure has changed the makeup game. We recently got our hands on their Glisten Opal Hydrating Lip Balm and are in awe of the formulation and finish. These brands focus on hydration, nourishment, and achieving a natural glow, making them favourites among Indian consumers who seek effective skincare and makeup solutions.
Delilah
Delilah is an emerging British cosmetics brand that has made its mark in India with its luxurious makeup line designed for modern women. Known for its high-performance formulations and elegant packaging, Delilah offers a range of products from foundations to lipsticks that enhance natural beauty while providing long-lasting wear.
3TENX
3TENX is a new entrant focusing on high-performance skincare solutions tailored for active lifestyles. With an emphasis on multifunctional products, this brand caters to fitness enthusiasts looking for effective skincare that can withstand workouts while keeping skin healthy and radiant.
Laura Mercier
The launch of Laura Mercier in February matched the hype that the products brought. The brand stands for everything skincare and beauty – known for its flawless foundations and setting powders, Laura Mercier’s products are designed to create a natural yet polished look. The brand’s commitment to quality ensures it remains a staple in many makeup kits.
Lancome
Lancôme has reinforced its presence in the Indian market with luxurious skincare lines like Advanced Génifique serum and iconic fragrances such as La Vie Est Belle. The brand’s focus on innovation and elegance resonates well with consumers seeking premium beauty experiences.
L’Occitane
L’Occitane continues to enchant Indian consumers with its range of natural skincare products inspired by Provence’s botanical heritage. Known for its commitment to sustainability, L’Occitane offers luxurious body care, skincare, and fragrances that celebrate nature while providing effective results.
La Mer
La Mer, a luxury skincare brand by Estée Lauder, officially launched in India on November 12, 2024. Known for its transformative skincare, La Mer’s collection includes iconic items like the Crème de la Mer and Miracle Broth™, designed to rejuvenate and nourish the skin. The launch aims to cater to India’s growing beauty enthusiasts, promising a blend of luxury and effective skincare solutions. Available on Tira Beauty and Sephora India.
Augustinus Bader
Augustinus Bader also made its debut in India on October 7th, 2024. Founded by renowned scientist Professor Augustinus Bader, the brand focuses on advanced formulations backed by over 30 years of research. Its signature technology, TFC8®, enhances skin renewal by delivering essential nutrients effectively. The brand has garnered a celebrity following and aims to meet the demands of discerning Indian consumers seeking high-performance skincare. Available exclusively on Tira Beauty.
Images: Pinterest
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