When we think of shapewear, we imagine women forcing themselves into rib-crushing tight clothes to cover up their otherwise imperfect bodies for that dramatic hourglass figure. However, the shapewear industry is growing, and what Kim Kardashian has done with her brand Skims’ all-inclusive approach is commendable. A mother to four children, a beauty mogul, and a member of the most famous American family in the world, she made her solution where dreams come true with Skims. This brand celebrates people of different body types, colours, and races.
Skims is Kim Kardashian’s biggest success and there is no denying it. However, it is important to note that the brand has faced a few major challenges from its rebranding to backlash surrounding the KarJenner clan’s unattainable beauty standards.
How was Skims born?
Launched in 2019, Skims is the brainchild of American media personality, socialite, businesswoman, and actress Kim Kardashian, alongside Emma Grede, and Jens Grede. After receiving criticism for cultural appropriation, the business mogul changed the brand’s name to Skims from the initial name – Kimono.
View this post on Instagram
Skims for all or all for Skims?
A staple of the shapewear category and now a household name, Skims has been revolutionizing the global shapewear and clothing industry with its inclusive message as well as a diverse range of products, made for all shapes, sizes, and skin tones.
In 2023, Skims made its way to the menswear category by roping in Brazilian soccer player Neymar, NBA All-Star Shai Gilgeous-Alexander, and San Francisco 49ers Defensive Nick Bosa.
View this post on Instagram
The Hollywood Approach
Kim Kardashian isn’t the only famous name associated with Skims. From Lana Del Rey to Paris Hilton, “Everybody is wearing Skims.
View this post on Instagram
With ‘Bridgerton star’, Nicola Coughlan and American singer and actress Sabrina Carpenter’s latest campaigns, Skims is going all-in with the body positivity approach and their Hollywood approach is exactly what people needed right now.
View this post on Instagram
Skims has partnered with Team USA for the upcoming Paris Olympic Games. The latest campaign starring Olympic and Paralympic athletes including gymnast Sunisa Lee, dual-team sprinter and soccer midfielder Nick Mayhugh, sprinters Fred Kerley and Gabby Thomas, as well as swimmers Jessica Long and Caeleb Dressel marks Skims’s third official partnership with Team USA. Talk about staying in the news!
View this post on Instagram
Bodysuit and Inclusivity
What is Skims most known for? Their shapewear and, if you are a true Kim K follower, you would know how hard she tries to look all sculpted – remember her dramatic corset silver dress from the 2024 Met Gala? If you have been religiously scrolling Instagram, Twitter, or TikTok, you’ve probably come across the Skims bodysuit which instantly went viral for snatching waists. Last year, a TikToker named Angelina Wiley shared how her Skims bodysuit “literally” saved her life.
“Kim Kardashian saved my life.” TikToker Angelina Wiley shared how her SKIMS bodysuit played a vital role when she was shot during New Year’s Eve. (🎥: TT/honeygxd) pic.twitter.com/gibg0cfEzL
— E! News (@enews) July 19, 2023
Skims promises body inclusivity and are available in a size range from XXS-5X in women’s and men’s styles.
View this post on Instagram
How is Skims ANY different?
Skims is a lifestyle, focusing on the “state of mind” body positivity approach. No matter how you feel about Kim Kardashian and her famous family, Skims has established itself as a shapewear, lingerie, and loungewear brand that offers a range of sizing options that are hard to find in other celeb-founded clothing lines.
With Skims, Kim Kardashian has certainly made an effort to make people comfortable in their own skin and she is showing no signs of slowing down any time soon. We sure like.
Images: Pinterest
