We see every Diwali as a moment of pause; a celebration not only of light, but of refinement, artistry, and the quiet pleasures that illuminate our senses. And this season, Fabelle Exquisite Chocolates, ITC Limited’s homegrown luxury brand, transforms indulgence into an art form once again. With the launch of its Kunafa Collection and Season’s Collection, Fabelle redefines what festive gifting truly means, where craftsmanship meets couture, and every bite feels like a celebration in itself.
The world may have discovered the Kunafa trend, famed for its crisp kataifi layers, nutty richness, and creamy sweetness, but Fabelle’s Master Chocolatiers have reimagined it through a distinctly luxurious Indian lens. Months were spent in Dubai’s patisseries, studying the delicate nuances of Kunafa, its golden texture, and its interplay of warmth and sweetness. What emerged is the Fabelle Kunafa Collection, a modern celebration of tradition, transformed into chocolate.
The collection unfolds in three resplendent variants:
- Milk Pistachio Kunafa – creamy pistachio crème woven with delicate golden strands of Kunafa, wrapped in velvety milk chocolate.
- Pistachio Dark Chocolate Kunafa (64% cocoa) – balancing dark cocoa intensity with the slow-roasted nuttiness of pistachio.
- Pecan Dark Chocolate Kunafa (64% cocoa) – a bold evolution, introducing buttery pecans to the Kunafa narrative for the first time in India; rich, textured, and sensorially indulgent.
“At Fabelle, we saw an opportunity not just to follow the Kunafa trend but to elevate it through months of research and craftsmanship,” shares Mr. Anuj Bansal, Vice President and Head of Marketing – Chocolates, Coffee and Confectionery, Foods Division, ITC Limited. “Each variant offers a distinct sensory journey, from the creamy nostalgia of Milk Pistachio to the roasted depth of India’s first Dark Pecan Kunafa.”
The result is a collection that feels festive without cliché — golden, intricate, and timeless, designed to be savoured or shared as the season’s most elegant indulgence.
For those who celebrate the rhythm of the year itself, Fabelle extends its artistry with the Season’s Collection, a limited-edition series inspired by the four seasons — Summer Surprise, Monsoon Delight, Autumn Exotica, and Winter Treasure. Each praline captures the essence of time’s passage, much like how Diwali celebrates the light that endures through every season of life.
From the tropical radiance of Summer Surprise; a luscious Alphonso mango and coconut mousse — to Autumn Exotica, shaped like a golden leaf filled with pumpkin-spiced latte mousse, and the upcoming Winter Treasure pairing coffee mousse with mint, the collection mirrors nature’s own palette of flavours and sensations “The Season’s Collection is a tribute to nature’s seasonal rhythm,” says Mr Bansal. “Each creation expresses its story through exquisite design, taste, and aroma, delivering an immersive sensory experience that is truly world-class.”
From creating the World’s Most Expensive Chocolate — Fabelle Trinity ‘Truffles Extraordinaire’, to the World’s Finest Chocolate — Fabelle Finesse, the brand continues to define the intersection of art, science, and sensory pleasure. We see Fabelle’s festive drop as more than confectionery. It’s couture indulgence for the season of light. Thoughtful, layered, and luminous, it reminds us that the most memorable celebrations aren’t about excess, but elegance, the kind you can taste, hold, and remember.
Images: Fabelle Chocolates
